Privacy Policy

1. Who is responsible

The SimplyB2B service is operated by Levaro Ltd, a company registered in the United Kingdom under company number 15235673, trading as SimplyB2B. For data protection questions, contact hello@simplyb2b.ai.

2. Data we collect from you

Visitors. We use privacy friendly analytics that do not use cookies and do not track you across sites. If you join a waitlist or contact us, we keep the email address and message you send.

Customers. We hold your account details, billing records, your brand profile (the voice, market, offer and proof information captured at onboarding) and the activity the service performs for you, including conversations handled through your connected accounts.

3. Prospect data we process for customers

To run outreach for a customer, the service researches and processes publicly available professional information about prospects, such as name, role, company and public posts. We process this data as part of providing the service to the customer. Where data protection law such as UK and EU GDPR applies, we rely on legitimate interest in business to business outreach, we process only professional data, and we honor objections. If you are a prospect who received a message through our service and you want your data removed, email hello@simplyb2b.ai and we will suppress it across our systems.

4. Service providers we use

We use a small number of service providers to operate the service. They fall into these categories: data enrichment providers, messaging infrastructure providers, scheduling and publishing providers, payment processors, AI model providers, and cloud hosting providers. Each processes data only on our instructions and only to provide the service.

A full list of named sub processors is available in our Data Processing Agreement, which we provide on request to customers who need it for their own compliance.

5. Google Calendar data

If you choose to connect your Google Calendar from the SimplyB2B portal, we ask Google for read only access to your calendar events, plus your email address to identify the connection. You can use the service without connecting a calendar.

What we access and why. We read event times, titles and attendee email addresses for one purpose: to confirm that a prospect who agreed to a meeting through your outreach actually booked one, so that your results show verified meetings rather than guesses. We do not read event descriptions or attachments, we do not create, change or delete events, and we do not read calendars you have not connected.

How we store it. Access tokens are stored encrypted and are used only by our own servers. We keep a minimal record of matched meetings (time, title and the attendee matched to a prospect) in your account. We do not keep a copy of your calendar.

What we never do with it. We do not sell Google user data, we do not share it with anyone except as needed to provide this feature or as required by law, we do not use it for advertising, and we do not use it to train or improve AI models. Calendar data is never sent to our AI model providers. No person at SimplyB2B reads your calendar data except with your permission for support, for security, or where the law requires it.

Disconnecting. You can disconnect at any time from the portal, or by removing SimplyB2B at myaccount.google.com/permissions. We delete the stored tokens immediately on disconnect, and the matched meeting records on request.

SimplyB2B's use and transfer to any other app of information received from Google APIs will adhere to the Google API Services User Data Policy, including the Limited Use requirements.

6. Aggregated trends across our customer base

All customer specific data is confidential. We never share your messages, contacts, results or anything identifiable to your account with another customer. To make every campaign more effective, we analyse anonymised, aggregated trends across our customer base and apply that collective insight to improve individual campaigns. A trend is only ever used when it appears independently across several separate customers, so nothing unique to any single account is ever exposed. This uses general patterns only, never raw messages or contact lists. You can opt out of contributing to this aggregated analysis at any time by emailing hello@simplyb2b.ai, without affecting your own service.

7. How long we keep data

Customer data is kept while your account is active and deleted on request when you leave, except billing records we must keep for tax and accounting law. Waitlist and contact records are kept until you ask us to remove them or the purpose ends. Suppression requests are kept permanently so the suppression holds.

8. Your rights

Depending on where you live, you may have rights to access, correct, delete, export or object to the processing of your personal data. Email hello@simplyb2b.ai and we will act on your request within the legally required time. If you are in the UK or EU you can also complain to your data protection authority.

9. Security

Data is encrypted in transit, access is restricted to what operating the service requires, and credentials for your connected accounts are stored using the security mechanisms of our infrastructure providers, never in plain text.

10. Changes

If this policy changes in a way that matters, we will note it here and email active customers before the change takes effect.